Milky way + UK Space Agency

To create an advertising campaign that capitalizes on the strengths of Milky Way Chocolates, but envisions a collaboration with another existing company.

The collaborators should be free to choose any company they wish.

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Find commonalities between two products or services and create an advertising campaign that can play to each other's strengths.

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That feature of Milky Way chocolate, which has one of the highest sugar contents of any pure chocolate, was used to create a thought path from sugar to energy to fuel to space rocket.
Based on this, the insight YOU CAN FLY FARTHER - Sugar Gives You Energy was created and placed on a poster.
In product design, we came up with the idea of making the chocolate packaging look like space food.